For Realtors

Why Every Realtor Should Stage Their Client’s Home

Now, you may be thinking, What’s the point of home staging? After all, you’re a real estate agent, not an interior designer. Your job is to sell properties, not to decorate them. But here’s why home staging is an essential part of the selling process:

Staging makes a home more emotionally attractive to buyers. Whether you’re making use of existing furniture or bringing in new pieces to create the right impression, staging is all about helping the buyer feel at home.

Staging also reduces “empty box syndrome.” When presented with an empty box of a room, most buyers feel overwhelmed and unsure. What’s the purpose of the space? How would I arrange my furniture? Will my furniture even fit?

And then there’s the matter of a home that’s completely personalized to the current homeowner’s tastes. When confronted with this scenario, many buyers can’t see past changeable design finishes in a space, such as the paint color or floor coverings. This becomes your problem when buyers automatically dismiss a home because they can’t imagine themselves living in the space.

Staged Up Colorado uses great design married with emotionally driven aesthetic to help potential buyers see your client’s property as their own. A bonus: using our services can be a marketing write off for both Realtors and Home Owners!